BRAND INDEX
WCNWCNPHYSICAL & PRINT MAP
05 · APPLICATION
Physical & print
How WCN shows up
off the screen.
Six clusters — card to booth to packaging. The places people touch the brand with their hands, and the rules that keep it true on paper.
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PHYSICAL & PRINT COVERAGE
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Finishes
the W³ off-screen → hover the foil
W³
Uncoated300gsm
natural stock
W³
Matte coat1.5mil
muted, fingerprint-proof
W³
Soft-touchlam+UV
premium, velvet hand
W³
Metallic foilPMS 871
gold foil on dark
Four ways the W³ leaves the screen. Every finish keeps the mark legible and the ink true — colour is built in Pantone + CMYK, never converted by the printer.
The print principle, in one line
Off the screen, the standard never drops.
WCN Physical & Print Map · 6 clusters · A–F
05 · APPLICATION · v1.0